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Type of business | Private, subsidiary |
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Headquarters | Bangkok, Thailand |
Area served | Southeast Asia |
Industry | Online retail |
Services | E-commerce |
Parent | Ascend Group |
URL | WeMall Thailand iTrueMart Philippines |
WeMall, formerly iTrueMart, is the flagship business-to-consumer retail platform of Ascend Group Co. Ltd., headquartered in Bangkok, Thailand.[1] It sells electronics, mobile phones, tablets, cameras, home appliances, personal care, and health and beauty products.[2]
History
WeMall started as iTrueMart, initially a local e-commerce player in Thailand in 2014.
Ventures

Thailand
iTrueMart Thailand became the first country venture, growing as a major player in online retail in the country.
Philippines
iTrueMart Philippines was launched on November 15, 2015.[3] It began serving the Luzon region in its inception and expanded to Visayas and Mindanao on April 23, 2016.[4]
The Philippines arm of iTrueMart ceased trading September 9, 2016.
Rebranding
Ascend Group announced the rebranding of iTrueMart to WeMall onJuly 6, 2016 at Sofitel Bangkok as a move to enter the marketplace sector.
References
- ↑ "iTrueMart: Company Profile - LinkedIn". LinkedIn.
- ↑ "How iTrueMart plans to tap underserved PH market". ABS-CBN News.
- ↑ "iTrueMart debuts in Philippines". The Nation Multimedia (Online).
- ↑ "Great News, iTrueMart Goes Nationwide! Check Out Their Exciting Deals And Activities!". GizGuide.