The Pizza Meter refers to sudden increases of pizza orders for Domino's from U.S. government offices, such as the White House and The Pentagon, usually before a big event, such as the Iraqi invasion of Kuwait, the Panama Invasion and the Grenada invasion.

History

On the night of August 1, 1990, the night before the Iraqi invasion of Kuwait, military personnel at The Pentagon came together to discuss issues in the Middle East. Since they were planning to stay up all night to discuss, they ordered several more pizzas than they usually did from Domino's.[1] In total, fifteen pizza deliveries from Domino's were made that night [2] with 101 pizza deliveries being made within the week before the invasion.[3]

Additionally, within the same day between 10 p.m. and 2 a.m., at the White House, fifty-five pizzas were delivered there, which was way more than what was usually ordered.

Frank Meeks, the owner of Washington, D.C.'s Domino's franchise of 45 restaurants[1][4] began to notice a splurge of pizza orders from U.S. government offices (like The Pentagon) just before a major announcement from the White House to which he shared the discoveries to the public. The public received the information well and nicknamed the event "The Pizza Meter," though shortly after the information was released, government offices no longer bought pizza all at once from Washington, D.C.'s Domino's and either bought pizza at separate times, or bought at different pizza joints.[1]

Just before the Panama Invasion and the Grenada invasion, Domino's pizza deliveries were raised drastically,[5][6] for the deliveries made by Domino's just before the Panama Invasion rising up by 25%.[7]

References

  1. 1 2 3 "The Pizza Meter, a Seven Figure Retirement, and You – TradeSmith". tradesmith.com. Retrieved 2023-11-17.
  2. ↑ "SLICE OF LIFE: PIZZA ORDERS SOAR IN D.C". Los Angeles Times. January 16, 1991.
  3. ↑ Trausch, Susan (August 30, 1991). "PIZZA POLITICS". Boston Globe.
  4. ↑ Cawley, Janet (February 17, 1991). "WASHINGTON AT WAR: SECURITY IS UP, PARTIES ARE OUT AND PIZZA MAY HAVE TO BE RATIONED". Chicago Tribune.
  5. ↑ Wanttaja, Ron (2023-11-17). "A big 2 on the Pizza Meter [rec.humor.funny]". Archived from the original on July 6, 2008. Retrieved 2023-11-17.
  6. ↑ Stapleton, Ross (May 23, 1998). "CFP'93 - Stapleton". Archived from the original on May 23, 1998. Retrieved 2023-11-17.
  7. ↑ Neumann, Peter G. (1990-07-26). "The RISKS Digest, Volume 10 Issue 15". The RISKS Digest. 10 (15).
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