Sol de Janeiro is an American skincare and fragrance brand founded in 2015 and inspired by Brazilian beach culture.

History

CEO Heela Yang worked as a director of marketing at Clinique and as a manager at Lancôme before moving to Brazil with her husband.[1] Yang, a Korean-American, founded Sol de Janeiro after living in Brazil and experiencing its inclusive beach culture firsthand.[1][2]

In 2021 L’Occitane Group acquired a majority stake in Sol de Janeiro, valuing the company at US$450 million.[3][4][5]

References

  1. 1 2 Heidi Mitchell, Fast Company, Sol de Janeiro’s candy-sweet scents are what summer 2023 smells like June 10, 2023
  2. ↑ Ali Donaldson, How PE Helped This Beauty Founder Land a Sale to L'Occitane Inc magazine, October 2022
  3. ↑ Press Release L’OCCITANE acquires majority stake in Brazilian-inspired premium beauty brand Sol de Janeiro 15 November 2021
  4. ↑ "L'Occitane acquires Sol de Janeiro, valuing the brand to US$450 million". Premium Beauty News. Retrieved 2021-11-18.
  5. ↑ L’Occitane to Acquire Sol de Janeiro: L'Occitane is buying a majority stake in Sol de Janeiro, while the founder and CEO will maintain a minority position. Women's Wear Daily, Allison Collins, November 15, 2021
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