"OMG"
Single by NewJeans
from the album OMG
Language
  • Korean
  • English
ReleasedJanuary 2, 2023
Genre
Length3:32
LabelADOR
Composer(s)
Lyricist(s)
Producer(s)Park Jin-su
NewJeans singles chronology
"Ditto"
(2022)		 "OMG"
(2023)		 "Super Shy"
(2023)
Music videos
"OMG" on YouTube
"OMG" (Performance Version) on YouTube

"OMG" is a song by South Korean girl group NewJeans, taken from their single album of the same name. ADOR, an independent division of Hybe Corporation, released "OMG" for download and streaming on January 2, 2023. Park Jin-su produced the track and composed it with Ylva Dimberg and David Dawood. Written by Dimberg, Gigi, and NewJeans member Hanni, the lyrics are about romantic obsession. An incorporation of R&B, hip hop, and pop, "OMG" features hip-hop percussion, trap rhythms, and a UK garage-inflected groove. It features plucked staccato synth chords, skittering cowbells, and layered vocal harmonies and percussion. The music video depicts the members with different mental illusions.

Upon release, music critics complimented the production as fresh and catchy. Buoyed by its viral success on the video-sharing platform TikTok, "OMG" peaked at number 10 on the Billboard Global 200, number seven on the Billboard Japan Hot 100, and number two on the South Korean Circle Digital Chart. It peaked at number one in Singapore and on Billboard's Hits of the World charts for South Korea, Taiwan, and Vietnam. The Recording Industry Association of Japan (RIAJ) certified "OMG" platinum for exceeding 100 million streams.

Background and release

South Korean idol girl group NewJeans debuted in August 2022 with their self-titled debut extended play, which was surprise-released and featured a string of commercially successful singles: "Attention", "Hype Boy", and "Cookie".[1] On November 10, 2022, during Hybe Corporation's annual community press conference on YouTube, CEO Jiwon Park announced that NewJeans' first single album, OMG, would be released on January 2, 2023.[2] According to a press release, the two-track single album would include the eponymous title track "OMG" and a "pre-release" single, which would be released on December 19, 2022. The first teasers for the album were released on December 12.[3] As scheduled, NewJeans released the music video for "OMG" which was directed by Shin Woo-seok and the single was released through several music portals including iTunes and Melon.[4]

The 6-minute music video for "OMG" was released on January 2, 2023, alongside the single album's release. Directed by Shin Woo-seok of Dolphiners, it depicts the group's members in a mental hospital, a reference to Park Chan-wook's rom-com film I'm a Cyborg, But That's OK (2006);[5] all members have their own delusions: Hanni believes herself to be Siri, Minji believes that she is a doctor taking care of the other members, Hyein sees herself as a fairy tale character, Haerin believes that she's actually a cat, and Danielle is aware of them being NewJeans in real life, even pointing out that they're filming a music video. The video ends with a montage of the group's previous videos and performances, including a snippet of their "Attention" music video. The video also features cameos from actor Kim Joo-hun and former webtoon writer Lee Mal-nyeon.[6]

Music and lyrics

"OMG" has lyrics in Korean and English that were written by group member Hanni, Gigi, and Ylva Dimberg. Dimberg also composed the track with David Dawood and producer Park Jin-su.[7] Member Hanni said that she was inspired by "high school teen dramas where the girls are at their lockers and they’re talking about a guy they like" when writing the lyrics.[5] She tried to make the lyrics conversational and find the right words in both Korean and English so that "the pronunciation [...] sticks to the melody".[5]

The song is about a blossoming young love; the narrator dedicates the song to somebody who is there for her love ("No I can never let him go/ I only think of you 24/ I'm a lucky girl I know, I know/ Before I met you/ Everything was pointless").[8] The narrator's friends ask her, "Who is he?"[9] The romance appears to be one-sided at times and drives the narrator crazy ("Wherever, whenever/ There ain’t nothing else that I would hold on to/ I hear his voice through all the noise/ Don’t let go of my hand for one second no, no/ Got no worries ’cause I got someone/ It’s okay to be alone ’cause I love someone").[10] In the refrain, member Hanni sings, "I was really hoping/ That he will come through", hinting at the disappointment and melancholy that the narrator experiences.[11] The members perform in both pop vocals and melodic rapping.[12]

"OMG" opens with plucked, staccato synth chords and progresses with skittering cowbells and anchoring percussion in the pre-chorus. The chorus features vocal chopping and the track concludes with layered percussion, vocal harmonies, and piano.[13] It mixes elements of club genres including hip hop, R&B, trap, and UK garage,[8] showcased through its hip-hop percussion,[12] trap rhythms, and UK garage-inflected groove.[13][14] Pitchfork's Joshua Minsoo Kim described "OMG" as a "soft, minimalist R&B" track,[11] while Beats Per Minute's JT Early described it as "bouncy synth-R&B".[15] Hankook Ilbo popular music journalist Ko Kyung-seok deemed it a "simple hip-hop R&B" track.[14] August Brown of the Los Angeles Times considered the song "Y2K-era pop/R&B",[16] whereas Rolling Stone deemed it a throwback to 1990s R&B with a "21st-century appeal" brought by the synths.[17]

Reception

"OMG" received generally positive reviews. Writing for Pitchfork, Joshua Minsoo Kim said that the song "offers a sweet portrait of private longing".[11] NME's Rhian Daly commented that although "OMG" was not as strong as the group's last single "Hype Boy", it still "is both a nonchalant shrugging off of the burden of swift success and a steady step forward for a group seemingly already on the path to being K-pop superstars".[18] The magazine selected the song as one of the "15 best K-pop songs of 2023 so far".[19] Rolling Stone and the Los Angeles Times included "OMG" in their lists of the Best Songs of 2023 So Far, both published in June; the former regarded it as a "pristine pop song with a glowing—and glowed-up—heart at its core"[17] and the latter said it proved NewJeans as a "new hope" for the label Hybe.[16] Associated Press writer Maria Sherman included the song in her list of the best songs of 2023.[20]

"OMG" was met with viral success on the video-sharing platform TikTok and prompted many dance challenges.[21][22] It peaked at number two on the South Korean Circle Digital Chart and was the second-best-performing digital single of January 2023, trailing behind the group's "Ditto".[23] It peaked at number 74 on the US Billboard Hot 100.[24]

Accolades

Award and nominations for "OMG"
Organization Year Award Result Ref.
Billboard Music Awards 2023 Top Global K-Pop Song Nominated [25]
The Fact Music Awards 2023 Best Music – Spring Nominated [26]
Music program awards
Program Date Ref.
M Countdown January 12, 2023 [27]
January 26, 2023
Inkigayo January 15, 2023 [28]
March 19, 2023 [29]
March 26, 2023 [30]
Music Bank January 27, 2023 [31]

Credits and personnel

Credits are adapted from Melon.[7]

  • Gigi – lyrics
  • Hanni (NewJeans) – lyrics
  • Ylva Dimberg – lyrics, composition
  • David Dawood – composition
  • Park Jin-su – composition, instrumental, programming

Charts

Certifications

Certifications for "OMG"
Region CertificationCertified units/sales
Streaming
Japan (RIAJ)[56] Platinum 100,000,000†

† Streaming-only figures based on certification alone.

Release history

Release history for "OMG"
Region Date Format Label Ref.
Various January 2, 2023 [7]

References

  1. ↑ Benjamin, Jeff (December 20, 2022). "NewJeans Follow Up Explosive K-Pop Debut With Subtle Winter Single 'Ditto': Watch". Billboard. Retrieved January 2, 2023.
  2. ↑ Seon, Mi-kyung (December 12, 2022). "뉴진스, 내년 1월 2일 컴백 확정...새 싱글 'OMG' 발매[공식]" [New Jeans confirms comeback on January 2 next year...Release new single 'OMG' [Official]]. Osen (in Korean). Archived from the original on December 11, 2022. Retrieved December 12, 2022.
  3. ↑ "Attention! NewJeans drops teasers for 'OMG'". Rappler. December 12, 2022. Archived from the original on December 12, 2022. Retrieved December 12, 2022.
  4. ↑ Kwak, Kristine (December 26, 2022). "NewJeans Owned 2022. They're Going Even Bigger in 2023". Rolling Stone. Retrieved January 2, 2023.
  5. 1 2 3 Dodson, P. Claire (January 4, 2023). "NewJeans Talk 'Ditto' Fan Theories, Songwriting, and the Year of the Bunny". Teen Vogue. Retrieved November 16, 2023.
  6. ↑ Yeo, Gladys (January 3, 2023). "NewJeans drop 'OMG' music video with cameo from It's Okay to Not Be Okay actor Kim Joo-hun". NME. Retrieved March 29, 2023.
  7. 1 2 3 "OMG - NewJeans" 곡 정보 - OMG [Song Information - OMG]. Melon (in Korean). Retrieved January 2, 2022.
  8. 1 2 Daly, Rhian (January 3, 2023). "NewJeans prove their debut success was no fluke on inventive new release OMG". NME. Retrieved July 8, 2023.
  9. ↑ NME (June 28, 2023). "The 15 best K-pop songs of 2023 – so far". NME. Retrieved October 18, 2023.
  10. ↑ Augustin, Carl Martin (January 3, 2023). "Listening Party: NewJeans releases music video for 'OMG'". The Philippine Inquirer. Retrieved November 16, 2023.
  11. 1 2 3 Kim, Joshua Minsoo (January 3, 2023). "NewJeans: 'OMG'". Pitchfork. Retrieved January 26, 2023.
  12. 1 2 "NewJeans OMG" (in Korean). Melon. Retrieved October 18, 2023.
  13. 1 2 Delgado, Sara (January 3, 2023). "In 2022, NewJeans Were Looking For Attention. Now, They Have Everyone's". Teen Vogue. Retrieved August 7, 2023.
  14. 1 2 Ko, Kyung-seok (January 6, 2023). K팝은 '뉴진스' 전과 후로 나뉜다?··· 대형 폭풍 불어온다 [K-pop is divided before and after 'New Jeans']. Hankook Ilbo (in Korean). Archived from the original on January 6, 2023. Retrieved September 27, 2023.
  15. ↑ Early, JT (January 3, 2023). "K-pop girl group sensation NewJeans begin the new year right by tapping into nostalgia on 'OMG' and 'Ditto'". Beats Per Minute. Retrieved August 7, 2023.
  16. 1 2 "The 40 best songs of 2023 so far (with playlist!)". Los Angeles Times. June 19, 2023. Retrieved October 18, 2023.
  17. 1 2 "The Best Songs of 2023 So Far: New Jeans, 'OMG'". Rolling Stone. June 14, 2023. Retrieved September 28, 2023.
  18. ↑ Daly, Rhian (January 3, 2023). "NewJeans prove their debut success was no fluke on inventive new release 'OMG'". NME. Retrieved January 26, 2023.
  19. ↑ "The 15 best K-pop songs of 2023 – so far". NME. June 28, 2023. Retrieved November 16, 2023.
  20. ↑ Sherman, Maria (December 4, 2023). "AP's top songs of 2023: 'On My Mama,' 'Flowers,' 'Monaco' and more". Associated Press. Retrieved December 4, 2023.
  21. ↑ Thompson, Stephen; Pearce, Sheldon (August 31, 2023). "NewJeans is a new kind of K-pop juggernaut". NPR Music (audio podcast and transcript). Retrieved September 27, 2023.
  22. ↑ Tso, Gloria Christine (March 3, 2023). "NewJeans Tells Bazaar All About Newfound Success And Going TikTok Viral". Harper's Bazaar Singapore. Retrieved September 27, 2023.
  23. ↑ NewJeans 음원 점유율 1위 임영웅 제쳐... - 1월 리뷰(2023) (in Korean). Circle Music Chart. Retrieved November 16, 2023.
  24. ↑ Bowenbank, Starr (May 8, 2023). "NewJeans Break Guinness World Record for Fastest K-Pop Act to Hit 1 Billion Spotify Streams". Billboard. Retrieved November 16, 2023.
  25. ↑ Lewis, Hilary (October 26, 2023). "Taylor Swift Tops 2023 Billboard Music Awards Finalists". The Hollywood Reporter. Retrieved October 26, 2023.
  26. ↑ "TMA Best Music (Spring)". en.fannstar.tf.co.kr. Archived from the original on April 14, 2023. Retrieved April 14, 2023.
  27. ↑ Seo, Ji-hyun (January 7, 2023). "엠카' 뉴진스, 'OMG' 출연 없이 NCT 드림 제치고 1위" [M Countdown' NewJeans, 'OMG' beats NCT Dream without appearing and takes 1st place] (in Korean). TV Daily. Retrieved January 12, 2023.
  28. ↑ "5관왕 뉴진스 '인기가요' 뜬다". Sports Kyunghyang (in Korean). Naver. January 15, 2023. Retrieved January 15, 2023.
  29. ↑ Kim Na-yeon (March 19, 2023). 뉴진스vs뉴진스..'OMG', 방송 출연없이 '인기가요' 1위[종합] [NewJeans vs. NewJeans.. 'OMG', No. 1 on 'Inkigayo' without appearing on TV [Comprehensive]] (in Korean). Retrieved March 19, 2023.
  30. ↑ Bae Hyo-joo (March 26, 2023). ‘인기가요’ 뉴진스 ‘OMG’ 1위‥다음주 BTS 지민·블핑 지수 컴백 예고 [‘Inkigayo’ New Jeans ‘OMG’ 1st place… Next week BTS Jimin and Black Pink Jisoo’s comeback notice]. Newsen (in Korean). Retrieved March 26, 2023 – via Naver.
  31. ↑ "[뮤직뱅크] 뉴진스, 'Ditto' vs 'OMG' 어차피 1위★ 완.전.대.세" [[Music Bank] New Jeans, 'Ditto' vs 'OMG' No. 1 anyway]. KBS Entertainment (in Korean). Naver. January 27, 2023. Retrieved January 27, 2023.
  32. ↑ "Billboard Argentina Hot 100 – Week of January 22, 2023". Billboard Argentina. January 22, 2023. Archived from the original on January 17, 2023. Retrieved January 17, 2023.
  33. ↑ "NewJeans – OMG". ARIA Top 50 Singles. Retrieved February 24, 2023.
  34. ↑ "Canadian Hot 100: Week of February 11, 2023". Billboard. Retrieved February 7, 2023.
  35. ↑ "Billboard Global 200: Week of January 21, 2023". Billboard. Retrieved January 18, 2023.
  36. ↑ "Hong Kong Songs: Week of January 21, 2023". Billboard. Retrieved January 19, 2023.
  37. ↑ "Indonesia Songs: Week of January 21, 2023". Billboard. Retrieved January 19, 2023.
  38. ↑ "Billboard Japan Hot 100 – Week of January 11, 2023". Billboard Japan (in Japanese). Retrieved January 11, 2023.
  39. ↑ "Oricon Top 50 Digital Singles: 2023-01-16" (in Japanese). Oricon. Retrieved January 11, 2023.
  40. ↑ "Oricon Top 50 Streaming: 2023-03-27" (in Japanese). Oricon. Retrieved March 22, 2023.
  41. ↑ "Malaysia Songs: Week of January 21, 2023". Billboard. Retrieved January 19, 2023.
  42. ↑ "TOP 20 Most Streamed International Singles In Malaysia Week 16 (14/04/2023-20/04/2023)". RIM. April 29, 2023. Retrieved April 29, 2023 – via Facebook.
  43. ↑ "NewJeans – OMG". Top 40 Singles. Retrieved March 3, 2023.
  44. ↑ "Philippines Songs: Week of January 21, 2023". Billboard. Retrieved January 18, 2023.
  45. ↑ "NewJeans – OMG". AFP Top 100 Singles. Retrieved February 27, 2023.
  46. ↑ "RIAS Top Charts Week 5 (27 Jan - 2 Feb 2023)". RIAS. Archived from the original on February 7, 2023. Retrieved February 7, 2023.
  47. ↑ "Billboard South Korea Songs – Week of January 21, 2023". Billboard. January 21, 2023. Archived from the original on January 19, 2023. Retrieved January 18, 2023.
  48. ↑ "Digital Chart – Week 2 of 2023". Circle Chart (in Korean). Retrieved January 19, 2023.
  49. ↑ "Taiwan Songs: Week of February 18, 2023". Billboard. Retrieved February 14, 2023.
  50. ↑ "Official Independent Singles Chart Top 50". Official Charts Company. Retrieved February 10, 2023.
  51. ↑ "Billboard Hot 100: Week of February 18, 2023". Billboard. February 18, 2023. Retrieved February 14, 2023.
  52. ↑ "World Digital Song Sales: Week of January 14, 2023". Billboard. Retrieved January 10, 2023.
  53. ↑ "Billboard Vietnam Hot 100, CHART DATE 2023-01-19". Billboard Việt Nam (in Vietnamese). Archived from the original on January 20, 2023. Retrieved January 19, 2023.
  54. ↑ "Digital Chart – January 2023". Circle Chart (in Korean). Retrieved February 9, 2023.
  55. ↑ "Billboard Global 200 – Year-End 2023". Billboard. Retrieved November 22, 2023.
  56. ↑ "Japanese single streaming certifications – NewJeans – OMG" (in Japanese). Recording Industry Association of Japan. Retrieved August 23, 2023. Select 2023年7月 on the drop-down menu
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