Mill MILK Co. Limited is a Hong Kong video production company that creates feature stories, occupation experiments, atypical exploration, local travel, international travel, talk shows, and food content. It was registered on the YouTube on 7 June 2021. Two years after Mill MILK was established, the YouTube channel had received 709k subscribers and over 220 million views with 734 videos. Mill MILK was founded by Peter Mak and Mill MILK's YouTube channel belongs to CCT Fortis Holdings Limited.
History
Apple Daily was Hong Kong's largest pro-democracy tabloid newspaper. It closed due to the "sustained pressure from the authorities in Hong Kong".[1] After its closure in June 2021, some of its staff decided to group up and launch the YouTube channel Mill MILK on the 9 July 2021. Its debut video was published on the 13 October 2021 regarding the expectations of their channels and Hong Kong's future.[2] Since the channel's establishment, they have accumulated 712k subscribers,[3] a tally of 219 million views, and their most trending video received more than 4.1 million views.[4]
Development
In December 2022, Mill MILK was Hong Kong's second most active channels on YouTube.[5] They broadened their scale of video production and concepts, offering at least ten types of series covering various topics,[6] while offering internship opportunities for those who are interested and pursue the same goal with the channel, allowing youngsters in Hong Kong to be able to try and learn without fear and judgment.[7]
In 2022, the video "#MM｜80後情侶居大澳偏僻村莊 低收入低消費生活日花$30 自己劈木、起屋、划船過海 冇冷氣電視冬天燒柴取暖 熱愛海洋招街坊3日2夜划獨木舟環大嶼山一周｜#700萬種生活 #4K" (Translated as: "Couples from the 80s lived in Tai O have a minimalistic life, spending only 30 dollars a day while chopping trees, building houses, and sailing across waters by themselves") was named as the most popular YouTube video of 2022 in Hong Kong.[8]
Members
- Chucky Chan Ching-Nga 陳靜雅 is the content manager of Mill MILK. After receiving her associate degree in Applied Chinese Studies from Community College of City University, she started her career as a content creator in various companies including STAKK Factory Limited and Apple Daily Limited.[9]
- Phoebe Wong Chow-Ting 王秋婷 is the content creator of Mill MILK. She was the Deputy Interview Director of Apple Daily's supplement.[10]
- Karen Cheng-Yu Kiu 鄭汝翹 is a content creator of the channel. Graduated from the Department of Marketing at City University of Hong Kong. She has won awards such as the 10th Basic Law Multi-Dimensional Inter-University Debate Competition in 2008, and the Best Debater in the semi-finals of the Competition.[11]
- Phaedrus Lam-King Yin 林京賢 is a content creator of the Channel. He reported news when he was working at Apple Daily.[12]
- Sam Leung-Chong Shing 梁中勝, graduated from Hong Kong Shue Yan University with a bachelor's degree in mass communications and media studies, has worked as a reporter in Initium Media Technology Ltd and Apple Daily Limited.[13]
- Apple Wong-Hiu Fung 黃曉楓, is a content creator of the Channel. As a visual arts graduate in the Hong Kong Baptist University, she is also a local painter who won The Derwent Art Prize 2016 and Hong Kong Cliftons Art Prize 2011.[14]
Series
| Name of Series | Description | Most Popular video | First started | Number of videos |
|---|---|---|---|---|
| 700萬種生活 (Translated as: 7 Million Walks of Life) | This series introduces Hongkongers from different walks of life, and through in-depth interviews and follow-ups, their unique stories are presented in 15–25-minute videos. | 5 Dec 2021
29歲男住車兩年棄120呎主人房 每個月$8000油錢 住28平方呎私家車內籠 晚晚喺戶外開「私家浴室」沖涼 朝朝起身嘆千萬級海景 車中泊後反思物質 (4.1 million views) |
15 Oct 2021
3個愛上90年代嘅年輕人 00後愛睇周星馳 着《師兄撞鬼》同款Tee 被笑要坐時光機返去 90後愛黎明因電訊廣告 擁過百部 2G 手機襯衫用：「我仲用緊 CALL 機。」 (175k views) |
186 (updated: 11/Nov) |
| 試一次
(Let's Try) |
It is a hands-on program for the creators to grasp and experience the lives of others. Including various kinds of occupations, challenges, food, and even products. The notion behind it is to capture the eyes of the audience through entertainment while educating people about the hidden sides of Hong Kong simultaneously. | 2 May 2022
挑戰做壽司郎一日員工 開工早會集體Dem Beat係日本職場文化？入職3個月要參加「洗手考試」入廚房前跟拍子機洗手3分鐘 壽司店唔使壽司師傅 實試唯一全人手工序將鮮魚起皮 (1.1 million views) |
14 October 2021
8位同事試一次行路返工！挑戰15小時由粉嶺行返柴灣行足57公里 跟 Google Maps 會蕩失路？Chucky：「我斜路敏感。」 (979k views) |
60
(updated: 11/Nov) |
| 旅遊止癮
(Translated as: Travel-holic Remedy) |
It is a programme which anything related to Hong Kong. From local street food to high-end restaurants, interesting road signs to historical communities, this programme delves into the most unique stories of the city. | 8 Nov 2021
香港燒賣關注組帶路食4間手造燒賣小店 石硤尾林記日賣5,000粒 屯門老朱凌晨整燒賣過程 燒賣點解係黃色？性價比最高係邊間？版主點評燒賣都有一套共同準則？ (616K views) |
20 Oct 2021
$500深水埗玩2日1夜背包客 入住最老香港Hostel兼聽爵士音樂會 唔去文青咖啡店 去客家老飯店用$47飲下午茶 $50巷仔理髮包剪包修眉 (384 k views) |
73
(updated: 11/Nov) |
| Weekly-pedia | This is a weekly programme which "is an encyclopedia that outlines some not-so-practical yet interesting fun facts", as stated in each video's introduction (Chinese: 一個好像沒有實際用處，但還是有一點點價值的百科全書). Content creators would set a hypothesis in each video, for instance, can ChatGPT write a better video outline than human, can drinking milk really makes you tall, etc., and they will undergo a set of experiments and interviews to find out the answer. | 27 Jul 2022
眼球追蹤挑戰！拆解為何男人喜歡大胸部的女生 好青年荼毒室鹽叔、性平文化倡議者Lilian帶你看歷史上的胸部意義 隨社會及資本市場發展而搖擺！ (532k views) |
17 Oct 2021
拆解人類「食字」起源 原來由神創造？畢明點評香港人「食字」文化 髮型屋、泰國餐廳成重災區！電影《羊懼》刻意嘩眾取寵？ (100k views) |
58
(updated: 11/Nov) |
Incidents
Mill MILK released a video on 2 November 2023 about a two-day homestay experience in Osaka, Japan. There a miscommunication in booking their stay with the owner, but they also did not arrange a Japanese translator on the trip and used Google Translate to communicate with their interviewees, the owner, and his wife. The owner of the homestay also posted a blog after Mill Milk's visit, outlining the behaviours of the creators during their stay.[15]
References
- ↑ "Apple Daily: Hong Kong pro-democracy paper announces closure". BBC News. 23 June 2021. Retrieved 21 November 2023.
- ↑ "【Mill MILK】 一個營養豐富容易消化的平台". Bizhub. Retrieved 19 November 2023.
- ↑ "Mill MILK". Social Blade. Retrieved 21 November 2023.
- ↑ "50 Latest YouTube Videos By MILL MILK". Social Blade. Retrieved 19 November 2023.
- ↑ "【Emily】YouTube年度熱門創作者 Channel C 居首 Mill MILK第二". Ming Pao Canada. December 17, 2022. Retrieved 19 November 2023.
- ↑ "【Mill MILK】 一個營養豐富容易消化的平台". Bizhub. Retrieved 19 November 2023.
- ↑ "Mill MILK 永續Intern計劃！". Retrieved 19 November 2023 – via Airtable.
- ↑ "YouTube香港年度十大 本台獲熱門及人氣創作者榜首 | Channel C" [YouTube Hong Kong’s annual top ten channels ranked first among popular and popular creators]. Channel C HK (in Traditional Chinese). 16 December 2022.
- ↑ "靜雅與家希 永遠住在對方心房 - BetterMe Magazine". www.betterme-magazine.com (in Chinese (Hong Kong)). 21 September 2022.
- ↑ "蘋果倒下記者仍在 那些蘋果種下的種子 | 虛詞編輯部 |". 虛詞.
- ↑ "CityU debating team wins inter-university tournament". City University of Hong Kong. 12 August 2008.
- ↑ "別了、我最愛的果籽 | 殷琦". 獨立媒體. 25 June 2021.
- ↑ "《蘋果日報》結業那天，《果籽》專題記者奪Sopa卓越新聞獎：不知道還做不做記者 – 誌 HK FEATURE". 為香港未來backup (in Chinese (Hong Kong)). 30 June 2021. Retrieved 21 November 2023.
- ↑ "About Apple Wong Hiu Fung - Apple Wong Hiu Fung". cargocollective.com. Retrieved 21 November 2023.
- ↑ "稲刈る⁉香港YouTuber（動画たくさん）" [Harvesting rice⁉Hong Kong YouTuber (lots of videos)]. Toneri Diary. Retrieved 19 November 2023.