Leslie J. Schirato (born 1955), nicknamed “Australia’s Coffee King”,[1] is an Australian entrepreneur and the chief executive officer of Vittoria Food & Beverage (Cantarella Bros), an Australian supplier and distributor of European food.[2]

Biography

Leslie J. Schirato was born in Sydney, Australia in 1955 to Italian immigrants. At the age of 16, he started working for the Cantarella Bros as a part-time employee over the school holidays, and began working full-time with the company in 1972.[3]

In 1976, Schirato left the Cantarella Bros to work for David’s Holding and later on he secured a position with Fiat Australia as a sales manager. After a 5-year absence, he returned to the Cantarella Group in 1981. At this point, Schirato was working in a sales and marketing capacity, and one of his first projects was to introduce espresso coffee to the Australian market.[4]

In 1993, Schirato was promoted to group managing director.[5]

Awards

References

  1. ↑ Les Schirato - Interview with Australia's Legendary Coffee King: Conversations with the Best Entrepreneurs on the Planet.
  2. ↑ Schirato, Les. "Cantrella Bros Leadership". Archived from the original on 5 June 2013.
  3. ↑ Schirato, Les. "CEO Les Schirato". Vittoria Coffee. Archived from the original on 10 April 2013.
  4. ↑ "History of Vittoria Coffee". www.vittoriacoffee.com.
  5. ↑ John C Lyons, Edward I. De Bono (2003). Marketing without Money (PDF). Pennon Publishing. pp. 43–44. ISBN 1-877029-41-6.
  6. ↑ "Retail Consumer and Industrial - Leslie Shirato". 25 November 2001. Archived from the original on 25 November 2001. Retrieved 14 March 2022.
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