Léna Situations (Léna Mahfouf)
Léna Situations and Seb La Frite
Born
Léna Mahfouf

(1997-11-19) 19 November 1997
17th arrondissement of Paris, France
Occupations
  • Social media personality
  • author
Years active2017–present
YouTube information
Subscribers2.69 million
Total views501 million
100,000 subscribers2017
1,000,000 subscribers2019
Last updated: 29 November 2023

Léna Mahfouf (born 19 November 1997), also known by her YouTube name Léna Situations, is a French social media personality and author.[1] In 2021, Forbes France ranked her in their annual 30 Under 30 list in the Cinema & Entertainment category.[2]

On May 2, 2022, she was invited to the Met Gala ceremony and became the first French influencer to attend.[3] She also attended that year's Cannes Film Festival.[4]

Biography

Léna Mahfouf was born on November 19th, 1997 in the 17th arrondissement of Paris to two parents from Algeria.[5] She is the daughter of Karim Mahfouf, a comics author, illustrator and puppeteer. Her mother was a fashion designer.[6] Her parents fled the Algerian Civil War and came to Paris.[7]

She graduated from the Moda Domani Institute, a business school that specializes in luxury, fashion, and design.[8]

As of February 2020, she was in a relationship with Sébastien Frit. The status of their relationship is unknown.

Beginning online

Blog

In 2012, while she was still in high school, she decided to open a blog called Léna Situations to share advise on fashion, beauty, and places she enjoyed in Paris.[9]

Social Media

In 2017, she opened her YouTube channel, where she gained significant notoriety. With more than 200 published videos, she is one of the most followed French YouTubers with 2.69 millions followers as of November 2023.[10] She also has a large following on Instagram and TikTok with 3.2 and 4.5 millions followers, respectively.

Career

Her content focuses on her life through vlogs, fashion, and lifestyle videos. She regularly collaborates with other influencers such as Sundy, Bilal Hassani and Jules et Sulivan Gwen.

In 2019, she obtained the title of French pop-culture influencer during the People's Choice Awards.

On August 23rd, 2022, she announced that she wanted to create an association called Always Plus, to offer advice to students that would help finance their studies. “With my dad, for two years, we have been trying to set up an association to help students and all people who are young, full of ambitions but who are sometimes blocked by a disruptive element, money. This is why I wanted to create an association called “Always Plus” in connection with [my] book,” she announced.[11]

In September 2022, Spotify announced that Mahfouf will host a podcast called Canapé Six Places.[12] "This weekly program, lasting 30 to 45 minutes, will be a talk with or without guests. Spotify promises “confidences”, “rival interviews”, and the discovery of “new facets of the universe” of the fashion influencer, muse for major luxury brands like Dior."[13]

On November 3rd, 2022, she partnered with Adidas and released a collection of 4 pairs of sneakers[14] (co-created with 150 subscribers)[15] making her the first French woman to partner with the brand.[16]

Publishing of her book Always Plus (Toujours plus).

On September 24th, 2020, Mahfouf published a personal development book titled Always More. With more than 60,000 copies sold in less than a month after its release,[17][18] it became the #1 bestseller in France in October 2020.[19] By August 2021, the book had exceeded 370,000 copies sold.[20]

On August 4th, 2023, she was a guest celebrity judge on the second season of Drag Race France in the episode Time Ball.

Mahfouf Hotel

On June 27th, 2022, she launched Hôtel Mahfouf, a clothing and lifestyle brand.[21]

Online harassment

In the later months of 2021, she was a target of online harassment because she turned down two invitations for the Ballon d'or ceremony because of availability issues.[22] On December 9th, she temporarily deactivated her Twitter account. In a statement three months later, she said, "slowly regaining the love for video editing. Since the end of last year I couldn't see myself on video. The internet voices entered my head and I thought I was so hideous that opening my laptop to see myself height hours a day wasn't possible".

On July 23, 2022 she was once again targeted on Twitter after she offered a 100% vegan menu at the restaurant[23] she opened the following month.[24]

In May 2023, she received hurtful messages about her private life interviewed model Milo Laudenbach. She was also body-shamed on Twitter after posting photos of herself at the 76th annual Cannes Festival.[25] The hate became so wide-spread that even the French minister of economy, Bruno Le Maire, spoke up in defense of her.[26]

In October 2023, on instagram she revealed she was receiving death threats after publicly supporting Palestine.[27]

References

  1. ↑ Francini, Antonella (3 February 2021). "A YouTuber Shoots to Literary Fame in France, Ruffling Feathers". The New York Times. ISSN 0362-4331. Retrieved 6 December 2021.
  2. ↑ Laurent, Théodore (22 November 2021). "30 Under 30 | Léna Situations". Forbes France (in French). Retrieved 6 December 2021.
  3. ↑ "Lena Situations, première influenceuse française à assister au Met Gala 2022 - Elle". elle.fr (in French). 3 May 2022. Retrieved 3 May 2022.
  4. ↑ "PHOTOS - Cannes 2022 : Emmanuelle Béart, Shakira et Lena Situations irrésistibles sur le tapis rouge". Gala (in French). Retrieved 30 May 2022.
  5. ↑ Fontanel, Sophie (1 August 2022). "Lena Situations : " Une actrice se met dans la peau de ses personnages, moi, c'est ma peau à moi "". L'Obs (in French). Retrieved 18 August 2022.
  6. ↑ "" Mon rôle, dans ce contexte, c'est de créer du divertissement, faire rigoler, faire oublier " : Léna Situations, meilleure amie des jeunes confinés". Le Monde.fr (in French). 10 March 2021. Retrieved 28 November 2023.
  7. ↑ "" Mon rôle, dans ce contexte, c'est de créer du divertissement, faire rigoler, faire oublier " : Léna Situations, meilleure amie des jeunes confinés". Le Monde.fr (in French). 10 March 2021. Retrieved 28 November 2023.
  8. ↑ lecture, The Money Editors·Carrière·1 min de (26 February 2022). "Quel Ecole a fait Léna situation ?". The Money © - N°1 Official Money & Networth Source (in French). Retrieved 28 November 2023. {{cite web}}: |first= has generic name (help)CS1 maint: numeric names: authors list (link)
  9. ↑ Mathilde (4 March 2018). "Léna Mahfouf, la femme de la situation" (in French). Retrieved 28 November 2023.
  10. ↑ "Lena Situations - YouTube". www.youtube.com. Retrieved 28 November 2023.
  11. ↑ "Léna Situations dévoile le nom de son association pour aider les étudiants". Le Figaro Etudiant (in French). 10 June 2022. Retrieved 28 November 2023.
  12. ↑ "Léna Situations va animer un podcast hebdomadaire pour Spotify". Franceinfo (in French). 20 September 2022. Retrieved 28 November 2023.
  13. ↑ "L'influenceuse Léna Situations va animer un podcast en exclusivité pour Spotify". Le Figaro (in French). 20 September 2022. Retrieved 28 November 2023.
  14. ↑ "Léna Situations devient la première Française à signer une collection capsule avec adidas Originals". Marie Claire (in French). 3 November 2022. Retrieved 28 November 2023.
  15. ↑ "Lena Situations est la première française à créer ses paires de sneakers chez adidas". https://www.booska-p.com/ (in French). Retrieved 28 November 2023. {{cite web}}: External link in |website= (help)
  16. ↑ "Lena Situations dévoile 4 paires de sneakers créées pour adidas (elles sont disponibles à partir de 110 euros)". GQ France (in French). 3 November 2022. Retrieved 28 November 2023.
  17. ↑ Dugué, Béatrice (19 October 2020). "Star des réseaux sociaux, Léna Situations devient phénomène d'édition". www.franceinter.fr (in French). Retrieved 6 December 2021.
  18. ↑ "YouTube. Léna Situations, un phénomène d'édition remarqué jusqu'au Royaume-Uni". Courrier international (in French). 21 October 2020. Retrieved 6 December 2021.
  19. ↑ "Ventes de livres : la Youtubeuse Léna Situations devant Marc Levy". ladepeche.fr (in French). Retrieved 6 December 2021.
  20. ↑ "Léna Situations, le temps d'un Zoom". LEFIGARO (in French). 11 August 2021. Retrieved 6 December 2021.
  21. ↑ "Lena Situations lance sa propre marque "Hôtel Mahfouf"". BFMTV (in French). Retrieved 28 November 2023.
  22. ↑ "Léna Situations insultée sur la Toile". 20 minutes (in French). 1 December 2021. Retrieved 28 November 2023.
  23. ↑ "Ce qu'on peut trouver chez Hôtel Mahfouf, le concept store éphémère de Lena Situations - Elle". elle.fr (in French). 3 August 2022. Retrieved 28 November 2023.
  24. ↑ "Hot spot : Lena Mahfouf ouvre Le Chalet, son nouveau concept store parisien". Vogue France (in French). 3 August 2022. Retrieved 28 November 2023.
  25. ↑ "Critiquée pour son physique, Léna Situations répond à ses détracteurs". www.20minutes.fr (in French). 23 May 2023. Retrieved 28 November 2023.
  26. ↑ "Cyberharcèlement: Bruno Le Maire apporte son soutien à Léna Situations". BFMTV (in French). Retrieved 28 November 2023.
  27. ↑ "L'influenceuse Lena Situations dit avoir reçu des menaces de mort après son soutien aux Palestiniens". BFMTV (in French). Retrieved 28 November 2023.
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