Jasper AI is a company that specializes in developing artificial intelligence software for automating content creation tasks related to copywriting and marketing.[1][2] It functions as an interface to an API, utilizing the pre-existing AI models provided by OpenAI, rather than proprietary foundational AI models[3][4]

History

Jasper AI was founded in January 2021 by Dave Rogenmoser, Chris Hull, and John Phillip Morgan in Austin, Texas.[5] In October 2022, the company raised $125 million in its first investment round, which valued the company at $1.5 billion.[6] [7]

However, the emergence of ChatGPT from OpenAI on November 30, 2022, presented a competitive threat to Jasper AI's market position. In the following year, the company experienced a series of financial and operational adjustments.[8] This included hosting the GenAI Conference in San Francisco in February 2023, undergoing staff reductions in July, a revaluation of company shares in September, and a change in leadership as Timothy Young succeeded Dave Rogenmoser as CEO.[9][10]

Technology

Jasper AI software operates on technology from third-party models such as Cohere, OpenAI, Anthropic,[10] and DALL·E 2.[11] Its technology facilitates the generation of written content like blog posts and website copy. The software is designed to cater to business needs, offering distinct solutions to its users which includes notable names such as HubSpot and Sports Illustrated.[12] Jasper also has an "AI copilot" interface that provides AI-driven marketing campaign analytics.[13][14]

During an interview in August 2023, Jasper president Shane Orlick, told AP news that Jasper's products suffered from hallucination, a side effect of large language models that causes false or incorrect information to be produced.[15]

See also

References

  1. ↑ Simonite, Tom. "The Future of the Web Is Marketing Copy Generated by Algorithms". Wired. ISSN 1059-1028. Retrieved 28 November 2023.
  2. ↑ Dzieza, Josh (20 July 2022). "Can AI write good novels?". The Verge. Retrieved 28 November 2023.
  3. ↑ Chowdhury, Hasan. "A minor ChatGPT update is a warning to founders: Big Tech can blow up your startup at any time". Business Insider. Retrieved 7 November 2023.
  4. ↑ Shrivastava, Rashi. "This Startup Claims Its Models Fix A Major Problem With Generative AI". Forbes. Retrieved 15 November 2023.
  5. ↑ Somoye, Funmi Looi (8 May 2023). "When was Jasper AI launched?". PC Guide. Retrieved 7 November 2023.
  6. ↑ Wiggers, Kyle (18 October 2022). "AI content platform Jasper raises $125M at a $1.5B valuation". TechCrunch. Retrieved 7 November 2023.
  7. ↑ De Freitas, Julian (19 June 2023). "Should You Start a Generative AI Company?". Harvard Business Review Digital Articles.
  8. ↑ White, William (17 July 2023). "AI Layoffs Alert: 2 Major Chatbot Companies Cutting AI Jobs". InvestorPlace. Retrieved 7 November 2023.
  9. ↑ Schwartz, Eric Hal (17 July 2023). "Jasper AI Laying Off Staff 9 Months After $125M Raise". Voicebot.ai. Retrieved 7 November 2023.
  10. 1 2 "Jasper, an Early Generative AI Winner, Cuts Internal Valuation as Growth Slows". The Information. Retrieved 15 November 2023.
  11. ↑ "7 Best AI Art Generators of 2023". TechRepublic. 13 September 2023. Retrieved 7 November 2023.
  12. ↑ Huber, Nick (6 November 2023). "Software companies line up for share of generative AI spoils". Financial Times. Retrieved 15 November 2023.
  13. ↑ "Jasper launches new marketing AI copilot: 'No one should have to work alone again'". VentureBeat. 18 October 2023. Retrieved 7 November 2023.
  14. ↑ Knowles, Alan M. (2022). "Human-AI Collaborative Writing: Sharing the Rhetorical Task Load". 2022 IEEE International Professional Communication Conference (ProComm). pp. 257–261. doi:10.1109/ProComm53155.2022.00053. ISBN 978-1-6654-9517-2. S2CID 252223540. Retrieved 7 November 2023.
  15. ↑ "Chatbots sometimes make things up. Is AI's hallucination problem fixable?". AP News. 1 August 2023. Retrieved 7 November 2023.

Further reading

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