In Kind Direct
IndustryCharity/Third Sector
Founded1996
Headquarters
City of London
Key people
Charles III (then Prince of Wales), Founder and Patron
Rosanne Gray, CEO
Revenue22,501,427 pound sterling (2016) Edit this on Wikidata
Number of employees
17 (2016, 2018) Edit this on Wikidata
Websitehttps://www.inkinddirect.org

In Kind Direct is a charity in the United Kingdom founded in 1996 by King Charles III (the then Prince of Wales). The charity distributes new donated usable consumer goods from manufacturers and retailers to British charities working both domestically and abroad.[1] The Prince of Wales is In Kind Direct's Royal founding patron, and Rosanne Gray CEO since December 2019.

Operations

In Kind Direct collects goods donated by companies: pristine products, end of lines, slight seconds, samples, items with damaged packaging and returns. It has the logistics infrastructure to handle and store large quantities of goods and distribute them to charities. In Kind Direct assists other charities by reducing their expenditure on essential goods and giving them access to high quality products.

In Kind Direct addresses brand protection concerns by thoroughly vetting all organisations within its network and monitoring distribution carefully to ensure products are used for charitable purposes and to prevent stockpiling. Charities must contractually agree not to sell, trade or barter with the goods received from In Kind Direct.[2] The charity tracks all donations, has robust processes for investigating any possible breaches of these rules and reports back to funders and donors as to where the products have gone with case studies showing the impact made.

In Kind Direct's 11,476 charity partners include:[3] Age UK, Anchor Trust, Amazon UK (since 2009),[4] Barnardos, Barons Court Project, British Red Cross, Cancer Research UK, Citizens Advice Bureau, CVS, Emmaus, Foodbank, Girl Guiding, Home-Start_International, Lions Club, Mencap, Mind (charity), National Autistic Society, NCT, Refuge, Relate, Salvation Army, SSAFA, StreetScene Addiction Recovery, Women's Aid, YMCA.

International network

In 2013 In Kind Direct was the founding member of a new charity, In Kind Direct International (IKDI). IKDI was established to set up a network of charities from a growing number of countries, all distributing donated surplus new goods from donors to charities, not for profit organisations, associations and social enterprises. Members of the IKDI Network work together to share information about donations and to share knowledge and expertise to enable goods to be distributed to charities and their beneficiaries in the most effective way. This network consists of three members : In Kind Direct in the United Kingdom, Innatura in Germany and Dons Solidaires in France. IKDI is currently seeking to expand into Northern Europe and Asia.[5]

Sources

  1. ↑ In Kind Direct - About In Kind Direct
  2. ↑ In Kind Direct Partner Terms and Conditions
  3. ↑ "Charities – In Kind Direct". www.inkinddirect.org. Retrieved 2020-01-13.
  4. ↑ "More than 15 million Amazon products donated to UK charities over the last 12 months". UK About Amazon. 2022-09-27. Retrieved 2023-11-24.
  5. ↑ "In Kind Direct International".
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