Grace Beverley
Born
Grace Margaret Beverley

(1997-02-16) 16 February 1997
London, England
Occupations
  • influencer
  • entrepreneur
Known for
  • TALA
  • Shreddy

Grace Margaret Beverley is an entrepreneur, influencer and podcaster.[1] She is the founder of TALA, Shreddy and The Productivity Method. Formerly known online by her moniker GraceFitUK, Beverley founded TALA and Shreddy whilst studying Music at St Peter's College, Oxford.[2] Both businesses are now worth millions, with TALA having an 8+-figure valuation.[3]

Early life and education

Grace Margaret Beverley was born in London, England, on 16 February 1997 to Victoria Broackes, a curator (daughter of entrepreneur and the founder of Trafalgar House, one of the United Kingdom's largest contracting businesses Nigel Broackes), and Peter Beverley. She is the third of four daughters.[4][5][6][7]

Beverley attended Francis Holland School, Regents Park and St Paul's Girls' School.[8] As a teenager, she was Dean's Chorister (head chorister) at Salisbury Cathedral.[7] She went on to gain a choral scholarship at St Peter's College, Oxford, where she studied music as an undergraduate, graduating in 2019, and receiving her MA Oxon in 2023.[9]

Career

Social media influencer

At the age of 18, Beverley began to grow her social media accounts - primarily YouTube and Instagram -[9] under the name GraceFitUK. [10] Grace marketed herself as a lifestyle vlogger with a focus on fitness, studying at Oxford and veganism. She now has an audience of over 3 million followers on these platforms.[9][2] Alongside her content, she also sold fitness bands and workout plans to her audience and worked with global brands such as fitness company Gymshark.[11]

Businesses

Beverley has established three companies: TALA, Shreddy and more recently, The Productivity Method.

TALA

TALA is an activewear and fashion brand that markets itself as providing ethically made clothing, with a focus on quality.[12] AAccording to the company, most garments are made from recycled materials such as plastic bottles upcycled into yarn, or factory offcuts, retailing at prices similar to brands such as Nike and Adidas.[12] TALA was launched in 2019 with the support of an influencer brand-building company and turned over £6.2 million in its first year.[13] In April 2021 Beverley re-acquired the business, building the activewear & athleisure business from scratch.She appointed Morgan Fowles as managing director of TALA in May 2021, to help her find investment and bolster the business.[3] [14]Tala raised £4.2 million in December 2021, led by Active Ventures and Venrex, which has seen the team grow to over 40 people.[15] TALA’s sales were in eight figures for 2023, up 100 per cent from 2022. In 2023 Fowles was named TALA’s CEO.[3]

Shreddy

Shreddy is a fitness tech and product brand. Users pay a monthly fee to access exercise classes and meal plans on the app according to their preferences and goals and can buy branded equipment required to complete the classes.[16] Shreddy also sell a range of supplements and protein bars which are stocked in supermarkets and drugstores.[17] Beverley is the founder and current CEO of Shreddy.[18]

Some equipment now sold under the Shreddy umbrella brand was originally designed for one of Beverley's previous businesses, B_ND, which focussed on retailing resistance bands for home and gym use. The B_ND concept was assimilated into the Shreddy brand in 2020.[19][20]

The Productivity Method

In 2022, Beverley founded The Productivity Method, a self-confessed “side hustle” which sells planners and diaries.[21] The planners follow the productivity methodology set out in Beverley’s book Working Hard, Hardly Working: How to achieve more, stress less and feel fulfilled.[22] At one point, the waitlist for Beverley’s planners was over 75,000.[23]

Podcast

Beverley hosts a weekly podcast titled Working Hard, Hardly Working where she interviews guests from all walks of life about their careers and the non-negotiable habits that led them to success.[24]

Recognition

Beverley was named first in Forbes' 30 under 30’s retail and e-commerce list at age twenty-three, highlighting her work to accelerate the sustainable fashion space.[25] In 2020, Beverley was awarded The James Joyce Award, also known as the Honorary Fellowship of the Society, by University College Dublin.[26] In TALA’s 3rd year of trading, TALA closed a 5.7m dollar investment round with blue chip venture capital and private equity firms.[15]

Publications

Beverley, Grace (2021). Working Hard, Hardly Working. Penguin. ISBN 9781529159004.

References

  1. ↑ "Founder Focus: Grace Beverley of Shreddy, TALA and B_ND - BALANCE". balance.media. Retrieved 8 January 2021.
  2. 1 2 "The queen of quarantine: How Grace Beverley built an at-home fitness empire". www.newstatesman.com. Retrieved 3 January 2021.
  3. 1 2 3 "Grace Beverley's Tala is growing up. Just don't call it an influencer brand". www.voguebusiness.com. Retrieved 20 November 2023.
  4. ↑ "Inside Grace Beverley's life, her parents, her struggle against sexism, and her boyfriend". 28 January 2021.
  5. ↑ Moss, Michael S. (2004). "Broackes, Sir Nigel (1934–1999), financier and industrialist". Oxford Dictionary of National Biography (online ed.). Oxford University Press. doi:10.1093/ref:odnb/72953. ISBN 978-0-19-861412-8. (Subscription or UK public library membership required.)
  6. ↑ New York Times Biographical Service, vol. 30, New York Times, Arno Press, 1999, p. 1595
  7. 1 2 "SALISBURY: The Beverley sisters". www.churchtimes.co.uk. Retrieved 20 November 2023.
  8. ↑ Chandler-Wilde, Helen (30 January 2020). "This is the workplace of the future, according to Grace Beverley - a 22-year-old CEO worth millions". The Telegraph. ISSN 0307-1235. Retrieved 3 January 2021.
  9. 1 2 "Grace Beverley: The 22-year-old taking on the gym wear world". BBC News. 29 December 2019. Retrieved 3 January 2021.
  10. ↑ "Meet the 30 most famous YouTube and Instagram stars you've never heard of". 22 September 2018 – via www.telegraph.co.uk.
  11. ↑ "GraceFitUk | Grace Beverley Gymshark Athlete | Shop Now". Gymshark ROW.
  12. 1 2 Campbell, Maeve (8 July 2019). "EXCLUSIVE: Grace Beverley on her game-changing sustainable activewear". living. Retrieved 3 January 2021.
  13. ↑ Pavlova, Victoria. "Grace Beverley: Ethical Fitness Influencer On The Path From Founder To CEO". Forbes. Retrieved 3 January 2021.
  14. ↑ "WE ARE TALA LIMITED - Overview (free company information from Companies House)". find-and-update.company-information.service.gov.uk. Retrieved 3 January 2021.
  15. 1 2 "TALA raises GBP4.2m in funding round co-led by Active Partners and Venrex". Private Equity Wire.
  16. ↑ "5 home workout apps for your socially-distanced exercise". BBC Science Focus Magazine. Retrieved 3 January 2021.
  17. ↑ "The best protein bars in 2023 (that actually taste good) for a nutritious snack". www.telegraph.co.uk.
  18. ↑ "Grace Beverley: Young, Female and Super Successful". CEO Today. Retrieved 3 January 2021.
  19. ↑ Mills, Sasha (17 November 2020). "In Conversation with Grace Beverley". Cherwell. Retrieved 3 January 2021.
  20. ↑ "@gracebeverley • Instagram". www.instagram.com. Retrieved 3 January 2021.
  21. ↑ "Grace Beverley Instagram: '2023 diaries!'". www.instagram.com. Retrieved 20 November 2023.
  22. ↑ "Productivity tips for nailing a decent work/life balance, according to Grace Beverley". www.cosmopolitan.com. Retrieved 20 November 2023.
  23. ↑ "Grace Beverley Instagram: 'This is getting completely out of hand'". www.instagram.com. Retrieved 20 November 2023.
  24. ↑ "Working Hard, Hardly Working". www.podcasts.apple.com. Retrieved 20 November 2023.
  25. ↑ "Grace Beverley". Forbes. Retrieved 20 November 2023.
  26. ↑ "A letter to my university self". www.instagram.com. Retrieved 20 November 2023.
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