FirstCry
Type of businessPrivate
Type of site
E-commerce
Available inEnglish
Founded2010 (2010)
HeadquartersPune, Maharashtra, India
Area servedIndia
OwnerBrainBees Solutions Pvt Ltd
Founder(s)
  • Supam Maheshwari
  • Amitava Saha
  • Prashant Jadhav
  • Sanket Hattimattur
Key peopleSupam Maheshwari (CEO)
Industry
ServicesOnline shopping
RevenueIncrease ₹2,401 crore (US$300 million) (FY22)[1]
Net incomeDecrease ₹−79 crore (US$−9.9 million) (FY22)[1]
Employees2,000+ (2021)
URLwww.firstcry.com
CommercialYes
RegistrationRequired
Current statusActive
Native client(s) onAndroid
iOS

FirstCry is an Indian e-commerce company, headquartered in Pune. The company, launched in 2010, initially focused on baby products retailing. In January 2020, the company had over 380 stores across India.[2] FirstCry opened its first outlet in Srinagar in May 2019.[3] It is into its series E round of financing.[4]

Mergers and acquisitions

In 2016 FirstCry acquired BabyOye, owned by the Mahindra Group, for ₹362 crore (equivalent to ₹520 crore or US$65 million in 2023).[2][5] The merged entity now does business under the name FirstCry.com, a FirstCry Mahindra Venture.[6][7] The company acquired playschool company Oi Playschool.[8][9]

Funding

FirstCry raised INR 95 Cr ($13 Mn) in an equity funding round from pi Ventures.[10]

References

  1. 1 2 Ashrafi, Md Salman; Manchanda, Kunal (12 May 2023). "FirstCry posts Rs 2,400 Cr revenue in FY22, slips into losses". Entrackr. Retrieved 4 November 2023.
  2. 1 2 Marya, Ashita (2 January 2020). "FirstCry Has Revamped Baby Apparel Shopping In India". Entrepreneur. Retrieved 14 March 2020.
  3. ↑ "FirstCry.com opens outlet in Srinagar". Greater Kashmir. 29 May 2019. Retrieved 14 March 2020.
  4. ↑ "SoftBank investing Rs 1,055.57 crore in FirstCry". The Financial Express. 7 February 2020. Retrieved 14 March 2020.
  5. ↑ Chanchani, Madhav (15 October 2016). "Firstcry acquires Mahindra's baby care franchisee business for Rs 362 crore". The Economic Times. Retrieved 14 March 2020.
  6. ↑ "FirstCry, Mahindra Retail consolidate business". @businessline. 15 October 2016. Retrieved 14 March 2020.
  7. ↑ Chakraborty, Sayan (15 October 2016). "FirstCry buys Mahindra's BabyOye for Rs362.1 crore". Livemint. Retrieved 14 March 2020.
  8. ↑ Mohapatra, Debasis (19 February 2020). "Firstcry secures around $400 mn from Softbank as part of series-E funding". Business Standard India. Retrieved 14 March 2020.
  9. ↑ Chanchani, Madhav (29 November 2019). "SoftBank-backed FirstCry acquires playschool chain Oi". The Times of India. Retrieved 14 March 2020.
  10. ↑ Bhalla, Kritti (29 March 2021). "Exclusive: Firstcry Valuation Close To $2 Bn After $13 Mn Round". Inc42 Media.


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