Christine Moorman | |
|---|---|
| Nationality | American |
| Title | T. Austin Finch Professor, Sr. |
| Academic background | |
| Education | University of Pittsburgh |
| Thesis | The effects of stimulus-induced motivation and ability on the processing of nutrition information disclosures (1988) |
| Doctoral advisor | Gerald Zaltman C. Whan Park |
| Academic work | |
| Discipline | Marketing |
| Institutions | Duke University University of Wisconsin, Madison |
Christine Moorman is the T. Austin Finch Professor, Sr. of Business Administration at Fuqua School of Business, Duke University. She is known for her work on marketing strategy,[1][2][3] marketing organization[4] and marketing research.[5][6] She is a Fellow of the American Marketing Association.[7] She is the Editor-in-Chief of the Journal of Marketing.[8]
Books
- Moorman, Christine and George S. Day Strategy from the Outside In: Profiting from Customer Value. McGraw Hill, 2010.[9]
Selected research publications
- Moorman, Christine, and George S. Day. "Organizing for marketing excellence." Journal of Marketing 80, no. 6 (2016): 6-35.
- Moorman, Christine, Gerald Zaltman, and Rohit Deshpande. "Relationships between providers and users of market research: The dynamics of trust within and between organizations." Journal of Marketing Research 29, no. 3 (1992): 314.
- Moorman, Christine, Rohit Deshpande, and Gerald Zaltman. "Factors affecting trust in market research relationships." Journal of Marketing (1993): 81–101.
Awards
- Irwin-McGraw Hill Distinguished Marketing Educator 2018, American Marketing Association.[10]
References
- ↑ "Marketers Keep Spending on Social Despite Lack of Results". Ad Age. 2016-02-17. Retrieved 2021-01-20.
- ↑ Ariker, Matt; Diaz, Alejandro; Moorman, Christine; Westover, Mike (2017-11-30). "Quantifying the Impact of Marketing Analytics". Harvard Business Review. Retrieved 2021-01-20.
- ↑ Christine Moorman. "Hiring A Marketer? Join The Crowd!". Forbes.com. Retrieved 2021-01-20.
- ↑ Christine Moorman. "Why You Should Build A Digital Marketing Organization". Forbes.com. Retrieved 2021-01-20.
- ↑ Seetharaman, Deepa; Woo, Stu (2016-10-10). "Facebook Rolls Out Workplace Chat Tool". WSJ. Retrieved 2021-01-20.
- ↑ "Christine Moorman Bio". faculty.fuqua.duke.edu.
- ↑ "The American Marketing Association Announces 2017 Fellows". Prweb.com. 2017-05-16. Retrieved 2021-01-20.
- ↑ "Christine Moorman Named New Editor of Journal of Marketing". Archived from the original on 2018-02-26. Retrieved 2018-01-23.
- ↑ "Outside the box? A timely book teaches to manage an enterprise 'outside-in' for great success". The Financial Express. 2017-08-25. Retrieved 2021-01-20.
- ↑
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