clickstream

English

Etymology

click +‎ stream

Pronunciation
  • Audio (UK)(file)

Noun

clickstream (plural clickstreams)

  1. (computing, marketing) A profile of a user's activity in a web browser or other software, based on what is clicked.
    Synonym: click path
    • 2007 May 12, Dan Mitchell, quoting Kaliya Hamlin, “Online Ads vs. Privacy”, in New York Times‎:
      “My clickstream data is sensitive information,” she told Mr. Zaneis, “and it belongs to me.”
    • 2017, Jan Zimmerman, Deborah Ng, Social Media Marketing All-in-One For Dummies‎, John Wiley & Sons, →ISBN:
      Clickstream analytics are usually monitored on an aggregate basis. Server-based clickstream analysis provides valuable insight into visitor behavior. For instance, by learning which paths users most frequently take on a site and which routes lead to sales, you can make changes in content and calls to action […]
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