Verdens Gang
Front page from 8 October 2006. Featured in the cover story is Austrian kidnap victim Natascha Kampusch.
TypeDaily newspaper
+ online edition
FormatTabloid
Owner(s)Schibsted
EditorGard Steiro
Founded1945 (1945)
Political alignmentNone
HeadquartersAkersgata 55, Oslo, Norway
Websitewww.vg.no

Verdens Gang ("The course of the world"), generally known under the abbreviation VG, is a Norwegian tabloid newspaper. In 2016, circulation numbers stood at 93,883, declining from a peak circulation of 390,510 in 2002. VG is nevertheless the most-read online newspaper in Norway, with about 2 million daily readers.[1]

Verdens Gang AS is a private company wholly owned by the public company Schibsted.[2]

History and profile

VG was established by members of the Norwegian resistance movement shortly after the country was liberated from German occupation in 1945.[3] The first issue of the paper was published on 23 June 1945.[4] Christian A. R. Christensen was the first editor-in-chief of VG from its start in 1945 to 1967, when he died.[5]

VG is based in Oslo.[6] The paper is published in tabloid format.[7] The owner is the media conglomerate Schibsted,[5] which also owns Norway's largest newspaper, Aftenposten,[8] as well as newspapers in Sweden, Estonia, and shares in some of Norway's larger regional newspapers. Schibsted took over the paper following the death of Christensen in 1967.[5] Just before the change in ownership VG was mostly sold in the Oslo area and had a circulation of 34,000 copies.[9]

The editor-in-chief is Gard Steiro.[10] VG is not affiliated with any political party.

For many years, VG was the largest newspaper in Norway by circulation, which reached a peak of 390,000 in 2002. As its readers moved from traditional newspapers to internet newspapers, the circulation has collapsed to 94,000 in 2016. VG is now the second - largest print newspaper in Norway. It was overtaken by Aftenposten in 2010. The online newspaper vg.no is, however, by far the most visited in Norway, with 2 million daily readers.[11]

VG Nett

VG Nett is VG's news site online. It was started in 1995.[12] VG Nett made a net operating profit of 40 percent in 2006, making it an unusually successful online media operation.[13] According to figures from TNG Gallup, it had approximately 2 million daily readers in 2016.[14]

VG's web pages also include a discussion forum, VG Debatt.[15]

Circulation

Numbers from the Norwegian Media Businesses' Association, Mediebedriftenes Landsforening.

Circulation of the printed newspaper VG 1980–2017


The daily number of readers of the internet newspaper vg.no 1996–2016[1]
  • 1980: 200,536
  • 1981: 227,191
  • 1982: 240,302
  • 1983: 256,747
  • 1984: 269,140
  • 1985: 290,705
  • 1986: 317,049
  • 1987: 333,698
  • 1988: 345,636
  • 1989: 360,331
  • 1990: 367,036
  • 1991: 365,318
  • 1992: 374,092
  • 1993: 377,575
  • 1994: 386,137
  • 1995: 371,238
  • 1996: 356,861
  • 1997: 370,115[6]
  • 1998: 364,619
  • 1999: 373,552
  • 2000: 375,983
  • 2001: 387,508
  • 2002: 390,510
  • 2003: 380,190
  • 2004: 365,266
  • 2005: 343,703
  • 2006: 315,549
  • 2007: 309,610
  • 2008: 284,414
  • 2009: 262,374
  • 2010: 233,295
  • 2011: 211,588
  • 2012: 188,345
  • 2013: 164,430
  • 2014: 138,188
  • 2015: 112,716
  • 2016: 93,883
  • 2017: 82,015
  • 2018: 96,405

See also

References

  1. 1 2 "Lesertall for norske nettaviser". medienorge. Retrieved 19 March 2018.
  2. ↑ Stig A. Nohrstedt; et al. (2000). "From the Persian Gulf to Kosovo — War Journalism and Propaganda" (PDF). European Journal of Communication. 15 (3). Retrieved 8 January 2015.
  3. ↑ Epp Lauk; Svennik Hoyer (Fall 2008). "Recreating journalism after censorship. Generational shifts and professional ambiguities among journalists after changes in the political systems" (PDF). Central European Journal of Communication. 1 (1). Retrieved 31 December 2014.
  4. ↑ "Verdens Gang". NorgesLexi (in Norwegian). Archived from the original on 21 June 2012. Retrieved 30 August 2008.
  5. 1 2 3 Olav Anders Øvrebø (2008). "Journalism After the Monopoly on Publishing has been Broken" (Book chapter). Bergen Open Research Archive. Retrieved 29 December 2014.
  6. 1 2 "Media in Norway" (Guideline). Regjeringen.no. 31 August 1996. Retrieved 22 November 2014.
  7. ↑ Adam Smith (15 November 2002). "Europe's Top Papers". campaign. Retrieved 7 February 2015.
  8. ↑ Craig Carroll (1 September 2010). Corporate Reputation and the News Media: Agenda-setting Within Business News Coverage in Developed, Emerging, and Frontier Markets. Routledge. p. 155. ISBN 978-1-135-25244-1. Retrieved 8 December 2014.
  9. ↑ Sigurd Høst (1999). "Newspaper Growth in the Television Era. The Norwegian Experience" (PDF). Nordicom Review. 1 (1). Retrieved 31 December 2014.
  10. ↑ "Torry Pedersen går av som ansvarlig redaktør i VG". VG (in Norwegian). 4 January 2017. Retrieved 4 February 2011.
  11. ↑ MedieNorge statistics, http://www.medienorge.uib.no/statistikk/medium/avis
  12. ↑ "Online Journalism Atlas: Norway". Online Journalism. 25 January 2008. Retrieved 13 January 2015.
  13. ↑ Pfanner, Eric. (18 February 2007) "Norwegian newspaper publisher finds the secret to profiting online". International Herald Tribune. Archived 20 February 2007 at the Wayback Machine. Retrieved 1 February 2009.
  14. ↑ MedieNorge statistics, http://www.medienorge.uib.no/statistikk/medium/avis/253
  15. ↑ "Forsiden - VG Nett Debatt". vgd.no. Retrieved 19 March 2018.

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