Star Chinese Channel
CountryGreater China (1991-1996)
Republic of China (Taiwan) (1996-2023)
Broadcast areaTaiwan
HeadquartersBritish Hong Kong (1991-1996)
Taipei, Taiwan (1996-2023)
Programming
Language(s)Cantonese (1991-1996)
Mandarin (1991-2023)
Picture format1080i HDTV
(downscaled to 480i for the SD feed)
Ownership
OwnerThe Walt Disney Company (Taiwan) Ltd
(Disney International Operations)
Sister channelsStar Chinese Movies
Star World
Star Movies Gold & Star Movies HD
History
Launched21 October 1991
Closed2 July 2020 (SD, Brunei)
19 September 2021 (Transvision in Indonesia feed)
1 October 2021 (Unifi TV in Malaysia feed and Singtel TV in Singapore feed)
31 January 2022 (Astro in Malaysia feed)
30 September 2023 (Southeast Asia and Hong Kong)
31 December 2023 (2023-12-31) at 11:59:59pm Taiwan Time (Taiwan)
Replaced byPhoenix Chinese Channel (Mainland China)
Former namesStar TV Chinese Channel (1991-2000)
Links
Websitewww.dngtw.tw/scc/ (Taiwan)

Star Chinese Channel (Chinese: 衛視中文台) is a Taiwanese general entertainment television channel operated by The Walt Disney Company (Taiwan) Ltd. Its programming features drama, variety, lifestyle, and talk shows in Mandarin. Launched on 21 October 1991 at 16:30 Hong Kong Time by its predecessor Star TV, the channel originally targeted audiences in Greater China broadcasting in both Mandarin and Cantonese, before it reduced broadcasting area to just Taiwan and began broadcasting only in Mandarin on 30 March 1996.

History

One of the first five original channels of Star TV, Star Chinese Channel was launched on 21 October 1991 at 16:30 Hong Kong Time as STAR TV Chinese Channel, the channel originally targeted audiences in Greater China, broadcasting in both Mandarin and Cantonese. Star Chinese Channel was launched as a 24-hour Mandarin Chinese variety entertainment channel that the channel showcased full Chinese language content provided by ATV in Hong Kong broadcasting from Mainland China; also showed television series from other Greater China countries including China, Hong Kong, Macau, Taiwan and Singapore. It was also the first commercial broadcasting-owned channel to broadcast in Taiwan. It was a free-to-air channel, but at some point, Star TV encrypted the channel. The channel was previously broadcast across Greater China, but on 30 March 1996 at 19:00 Hong Kong Time, Star TV split STAR TV Chinese Channel by certain areas and reduced its broadcasting area to just Taiwan (Viewers in Greater China apart from Taiwan were offered Phoenix Chinese Channel instead).

At one point, the channel's business was moved from British Hong Kong to Taipei in 1997.

Shiau Hong-chi says that the original business for Star TV was to broadcast popular American shows to Taiwanese audience with as less effort as possible. Shiau then argues that however the plan was unsuccessful and Star TV had to invest on localized branches such as Chinese Channel and Channel V Taiwan and make local shows.[1]

As Disney, owner of the Star brand, making the decision to further enrolled the Disney+ streaming platform, they've decided to ceased the transmission for Star Chinese Channel along with both National Geographic and Nat Geo Wild, two years after they announced to closing down dozens of Disney/Fox linear channels across Southeast Asia, Hong Kong and Macau. The channel has already went out of operation in Southeast Asia, Hong Kong and Macau on October 1, 2023, with Taiwan as the last remaining country to be shutting down on January 1, 2024.[2] The channel closures announcement has already affecting Taiwanese cable TV industry as they also planned to closing down other Disney-owned linear TV channels on the same date, which include Star Chinese Movies, Star World and even Star Movies networks (Gold for the cable TV and separated HD feed for CHT MOD platform).[3]

Feeds

Country/Region Date
 Taiwan
  • Star Chinese Channel (衛視中文台):
    21 October 1991 - 31 December 2023
  • Star Entertainment Channel (星衛娛樂台):
    (An alternative channel launched in 2012, available in certain cable TV providers in Taiwan): 2012 - 31 December 2023
 Mainland China
  • Star Chinese Channel (衛視中文台):
    21 October 1991 - 31 March 1996
  • Phoenix Chinese Channel (凤凰卫视中文台):
    31 March 1996 - Today,The successor of the above channel in the Chinese mainland.
International Feed: Hong Kong, Macau and Southeast Asia: 2006 - 30 September 2023
Australia, New Zealand: 2013 - 2018
USA and Canada: 2008 - 2018
Middle East, South Africa and UK: 2013 - 30 September 2023

References

  1. Shiau, Hong-chi. Animating the cute, the mean and the beautiful: the production and consumption of animation: Taiwan's struggles in the age of globalization. Saarbrucken [Germany]: VDM, Verlag Dr. Muller. 2008. ISBN 3639093976
  2. Frater, Patrick (June 14, 2023). "Disney to Close Remaining Linear TV Channels in Southeast Asia and Korea". Variety. Retrieved June 23, 2023.
  3. "迪士尼集團11頻道退出台灣,國家地理頻道、衛視中文台等最晚年底將下架". The News Lens (in Chinese (Taiwan)). June 14, 2023. Retrieved June 23, 2023.
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