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Type | Non-profit |
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Purpose | Educational activism to promote the end of factory farming |
Headquarters | Los Angeles, U.S. |
Region | San Diego, Los Angeles, San Francisco, San Jose, Portland, Seattle, Salt Lake City, Denver, Chicago, New York |
Website | www |
The New Roots Institute (NRI) is an American nonprofit organization dedicated to advancing education with the goal of advocating for the end of factory farming practices. It was founded in 2014 by Katie Cantrell in the San Francisco Bay Area. NRI currently operates in ten different regions across the United States.
It is one of the charities recommended by Animal Charity Evaluators.[1]
History
In 2010, Katie Cantrell, then a student at the University of California, Berkeley developed a presentation on the impacts of factory farming. She began giving the presentation at local colleges and K-12 schools around the San Francisco Bay Area.
In 2012, NRI received the second most votes in a Facebook poll sponsored by BART's sustainability-focused Blue Sky Program. As a result, NRI was awarded a month's worth of advertising on BART trains and stations. The ads encouraged BART riders to adopt Meatless Mondays citing the environmental benefits of doing so.[2]
In 2018, NRI piloted its first intern program, training students to give humane education presentations, campaign for plant-based options in their cafeterias, and work in other areas of outreach.
Current Programs
NRI's current programming consists of educational outreach, a semester-long Student Advocates program, and auxiliary programs.[3]
The educational outreach consists of customizable programming on the impacts of factory farming for students from K-12 and above, as well as environmental organizations, faith- and values-based communities, businesses, and government agencies.
The auxiliary programs include community and educational webinars, a book group, and veg support to help people transition to a plant-based lifestyle.
References
- ↑ Ormandy, Elisabeth (2023-11-08). "Announcing Our 2023 Charity Recommendations". Animal Charity Evaluators. Retrieved 2023-11-10.
- ↑ Tsai, Luke. "BART Ads Plug 'Meatless Mondays'". East Bay Express. Retrieved 2021-02-12.
- ↑ "All Programs". Factory Farming Awareness Coalition. Retrieved 2021-02-12.